In the dazzling world where artistry meets precious materials, jewellery curators often weave their own unique narrative. From minimalist aesthetics to bold, edgy designs, these brands speak to diverse sensibilities. But beyond the shine and shimmer lie stories of familial bonds — founders who pour warmth, love and personal meaning into each piece. And these are adornments laced with sentiment.
Lune: The Minimalist Muse
Over a decade ago, Sreesha Shetty made a creative leap from journalism to the intricate world of jewellery design. Guided by a personal yearning for unique, minimalist pieces and her mother’s business acumen, she launched Lune. What began as an experience on Instagram soon blossomed into a sought-after brand, redefining contemporary Indian aesthetics with understated elegance.
Shetty noticed a gap in the market-jewellery that was both modern and timeless, minimal yet distinctive. Her love for solid colours and clean lines became the foundation of Lune’s identity. Think delicate gold necklaces that subtly catch the light, slender silver bangles perfect for stacking, and earrings that exude quiet sophistication.
Her journalistic background sharpened her storytelling; a skill that now lives through her designs. Influenced by art, architecture, and the cosmos, Shetty calls her creations “wearable art.” From zodiac pendants to sleek layering chains, every piece tells a story crafted with quality and personal resonance. Lune’s signature piece, the crater hoops, layering chains and stackable rings, embody this ethos of minimalism.
Loved by celebrities like Karisma Kapoor and Alia Bhatt, Lune resonates far beyond red carpets. Its real power lies in connecting with everyday women who find confidence in simplicity.
A brand born of passion and perseverance, Lune celebrates the beauty of contemporary minimalism on a global stage.
Outhouse: A Bohemian Rhapsody
Outhouse, the bold brainchild of sisters Kaabia and Sasha Grewal, is a celebration of fearless individuality. Inspired by local culture, nature’s intricacy, and a deep-rooted sense of self, Outhouse is an unapologetic as its founders. “Though we were born and raised in Punjab, I think Sasha and I, as kids, always aspired to build a brand where our bold and fearless souls were projected in our work,” shares Kaabia.
Outhouse quickly became known for its striking, unconventional designs that push traditional boundaries.
Deeply spiritual in approach, the sisters often speak of how their journey informs their bold creative choices. Their Zodiac Series, “GAZE: How You See Within,” invites wearers into a space of self-reflection. Jewellery for them is a personal empowerment.
Even their choice of materials reflects deeper meaning. “For a statement piece, we decided to take the stone lapis because it’s a stone of communication and spirituality. So, everything has to bind in with each other as meaning,” explains Sasha.
By blending fine and costume jewellery, Outhouse offers designs that are at once daring and timeless. From statement pendants and chokers to shoulder grazing earrings, their creations blur the lines between contemporary cool and cultural heritage.
Their creative process begins with a vibrant, fearless mood board. “Our language is very dynamic and eccentric,” the sisters share. “We love innovating, mixing materials, mixing plating, cutting unique shapes, and making the design a bit more sexy.”
More than jewellery Outhouse is about conscious luxury and self-expression.
Their pieces radiate a powerful energy, made for women who embrace their uniqueness. It’s a message that resonated around the world even with icons like Beyonce. For those unafraid to stand out, Outhouse is the perfect blend of boho, bold and beautifully individual.
Moi: The Contemporary Classic
Launched in 2019 by husband-wife duo Puja and Kunal Shah, Moi draws deep inspiration from India’s rich artisanal heritage while embracing modern design. The result is jewellery that feels refreshingly contemporary yet carries the nostalgia of heirloom.
Puja’s journey began in New York, where she studied jewellery design at the Fashion Institute of Technology. Her time at the Metropolitan Museum of Art and the Brooklyn Museum of Art sparked a deep admiration for traditional Indian craftsmanship. “That’s where my love affair with history and the beauty of traditional Indian jewellery really began,” she recalls.
Based in Ahmedabad, Moi’s design language champions effortless elegance. Whether it’s a dramatic opera necklace, a chic cuff or a dazzling cocktail ring, each piece stands out for its vivid colours, sculptural shapes, and inherent wearability. These aren’t just occasional statements but the kind of jewellery you reach for time and again.
Inspired by strong, accomplished women across the globe, Moi sees beauty in every story. From Isha Ambani and Maria Bacardi to Krista Bonaguidi and Princess Meenakshi Kumari, the brand’s clientele reflects its refined, global aesthetic. For Puja and Kunal, seeing these remarkable women wear their creations is the ultimate affirmation of their purpose to celebrate and empower modern womanhood.
But Moi’s soul lies in its commitment to craftsmanship. At its core, it is a handcrafted brand, deeply connected to a vibrant community of local artisans. These makers, steeped in generations of tradition, bring techniques like Kundan setting and Meenakari enamelling to life.
Every piece of Moi is a colourful tribute to India’s artistic spirit – crafted with heritage, heart, and precision.
Together, Lune, Outhouse, and Moi offer a kaleidoscope of choice, minimalist, bohemian or classic all united by authenticity and soul. In every clasp, gem, or engraved detail lies not just design but emotion. Because jewellery, after all, isn’t just worn. It’s lived.
